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‘Fall in love with taking care of yourself’
Founded by Sami Blackford
Handmade in Wrexham, North Wales

Sami's story

“My journey started with my struggle with severe acne, which started during teenage years and continued into early and mid-twenties. I tried so many off-the-shelf products and nothing seemed to work.

Over the next few years I became immersed in the world of natural and holistic skincare and wellness (and became certified in Aromatherapy and Herbal Medicine along the way).

My journey has brought me into contact with thousands of amazing women from around the world. Inspired by the stories of the women I met, I founded Freyaluna Natural Skincare to encourage us to take time for ourselves and turn a regular skincare routine into a daily skin ritual of self-love.”

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Our mission as a beauty brand

We want you to fall in love with taking care of yourself. Countless hours of research, trial and experimentation go into each new product that we create, taking care to keep the products true to the earth and true to your body.

We believe that you deserve to use beauty products which will give results without putting your health at risk. That means saying YES to gentle, safe, supportive ingredients sourced from the natural world, and NO to harsh, artificial, synthetic chemical ingredients. We exist to challenge the idea that “natural” products are less effective

Experience a unique way to care for your skin, using products that combine some of the most luxurious ingredients that ensure that every step of their use is a celebration for the senses.

Our products are formulated to encompass your whole being, and your whole wellbeing.