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‘Beautifully simple ingredients for simply beautiful skin.’
Founded by Joanna White
Handmade in Hertfordshire, South East England

Joanna’s story

“I founded Mallow + White three years ago after about seven years of research, making products and selling at local craft fairs. I have really sensitive skin and found that simple skincare with minimal ingredients really calmed my skin and enabled it to look radiant.

Mallow + White is all about simplicity with each product containing no more than 6 ingredients. Seven of my products are award-winners which demonstrate that natural beauty products don’t need to be complicated to work well.”

Our mission as a beauty brand

We believe simplicity is the ultimate form of sophistication.

We believe in the beauty of simplicity by saying no to hundreds of ingredients so that we can say yes to the few 100% natural potent botanicals that will bring maximum benefit to your skin.

We believe in handcrafting all of our products (with a healthy dose of love), not in impersonal mass production.

We care about your skin. We want you to experience healthy, nourished and supple skin. We want you to feel pampered and look wonderfully radiant when you use our skincare.

We want to see the world a better place. We minimise waste by saying “no” to excess packaging, “yes” to using recycled or recyclable materials such as glass for our products, and 10% of all profits will go to Kiva, a charity empowering people around the world to alleviate them from poverty.

We would love for you to join us as we help change the world whilst enjoying the effectiveness and luxury of natural organic products.