Our Promise

We promise the products we showcase and the brands we represent will always be:

  • Purely natural and organic skincare
  • Women-led
  • Made in the UK
  • Cruelty-free
  • Contained and shipped in eco-friendly packaging
  • Free-from harmful chemicals and known irritants including parabens, SLS and mineral oil (a full list of banned ingredients coming soon)
  • Vegan or vegetarian wherever possible and indicated if so
  • All certified organic ingredients indicated clearly

As an ethical business, we promise to take responsibility for our impact on people, our planet and on the wider beauty industry. We will:

  • Favour and support small to medium sized women-led beauty brands that make high quality beauty products in small batches.
  • Minimise our environmental impact including always using recyclable packaging and green business premises.
  • Pay a minimum living wage to everyone we employ or contract with.
  • Support non-profit organisations and beauty industry campaigns that fit with our ethos and encourage our collective to do so.
  • Be transparent about our business practices such as our banking and taxes.
  • Become a certified B-Corp organisation as soon as we are able to.
  • Be an independent business and use our voice in the community wisely.