"Discover effective, high-performance natural skincare"
Our mission as an online beauty store
Rare Beauty is the UK’s first women-led natural beauty store. We showcase effective, high-performance natural skincare products created by UK beauty brands.
Every product is honestly reviewed by trusted Rare Beauty Residents, a collective of women on their own natural beauty journey.
Enjoy a luxurious shopping experience without compromising ethical values and lifestyle choices.
Eco-friendly shipping and packaging are standard.
Corinne’s story - Founder of Rare Beauty
“Seven years ago I was given a book from my mum about making your own natural skincare products which would change the path of my life. The author described the processes and ingredients used to make mainstream beauty products. I was horrified. I felt I’d been duped by the so called ‘beauty’ industry and from that moment on vowed never to put another product on my skin without knowing what was in it.
My interest in natural, plant-based skincare soon turned into a fun (if messy!) hobby, I created products for myself, friends and family who often received them as gifts. They were converted to the benefits of a more natural approach to skincare but found it a struggle to find any – they did not trust the products they found online and local stores were sorely lacking. So they kept asking me to make more!
On holiday last year I had a bit of a lightbulb moment and as a result I started to research UK skincare businesses with a passion for high quality natural ingredients who had created a beautiful brand with expertly formulated products (something I was massively in awe of!)
I was truly inspired by the conversations I had with the women founders of these brands. Their passion, knowledge, values and vision for their businesses was phenomenal. I immediately knew that I had found my place – I wanted to bring these women and their gorgeous brands the recognition they deserved by showcasing them on a national level.
But I needed help to do this! So I put the word out and gathered a collective of women to come on a natural beauty journey and help me test each product so that I had honest, authentic opinions that I could trust. These Resident Reviews have now become a central feature of the online natural beauty store.
And so Rare Beauty launched in May 2018. The online shop has opened with a capsule range of brands and their products. But there are many, many more brands waiting in the wings and I cannot wait to share these with you soon.
I really hope you enjoy your shopping experience as much as I have had launching Rare Beauty – I have basically created an online shop that myself and my loved ones want to buy from! A luxurious ethical beauty shop with a big .
And remember, every time you buy from one of our brands, an actual person does a little happy dance Happy ethical beauty shopping!”