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Shade All Natural Sunscreen SPF 25 100ml

£9.75 £8.75


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SPF 25 | Plastic Free | Broad spectrum effectiveness (UVA & UVB) | Four Natural Ingredients

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This plastic-free Shade natural sunscreen is suitable for all skin types including the most sensitive. It has just four natural ingredients for superior sun protection and skin kindness. Suitable for use on children and babies aged over 6 months.

The multiple award-winning Shade SPF 25 sunscreen has been rigorously tested to European ISO Standards for broad spectrum effectiveness (UVA & UVB) and SPF Verification. Read our FAQ section for detailed information about this sunscreen and how to apply it effectively for superior sun protection.

Four Key Ingredients in Shade™:

36% Shea Butter – 100% natural, Soil Association certified organic unrefined Shea Butter. Moisturises skin and restores elasticity. Especially beneficial for dry and damaged skin due to it’s protective and healing properties.

36% Coconut Oil –  Soil Association certified unrefined virgin organic Coconut Oil. This amazing nourishing natural oil contains Vitamin E, essential amino acids, lauric and caprylic acid which form part of skin’s barrier function and help maintain the natural flora.

10% Beeswax – Premium pure, unrefined beeswax. Non-toxic with excellent water-repellant properties. A naturally nourishing moisturiser as well as being an anti-inflammatory, antibacterial, anti-allergenic and a germicidal antioxidant. Premium pure, unrefined beeswax.

18% Zinc Oxide – Premium quality uncoated, non-Nano Zinc Oxide. Widely acknowledged as offering the safest, broadest-spectrum sun protection possible. Has a cooling, slightly astringent, antiseptic, antibacterial and protective action on the skin, making Shade a perfect aftersun.

The SPF 25 100ml aluminium tin is perfect for quick applications and top ups whilst out and about for the day. The skin kind formulation can be used on the face and whole body.

Eco-friendly facts about Shade Natural Sunscreen:

  • 100% Natural ingredients and no chemicals
  • Cruelty-free
  • 100% biodegradable – will not harm coral reefs
  • Palm Oil free
  • Contained in a widely recyclable aluminium tin (or reuse the tin for trinkets!)
  • 100% kid-friendly and suitable for very sensitive or irritated skin types
  • Manufactured in the UK by a small British Business

Product Feel: Firm feeling cream which melts easily on contact with skin and spreads well.

Product Packaging: Plastic-Free aluminium tin, widely recycled.

Not Vegan: This product is not suitable for vegans due to the inclusion of beeswax

Shade Natural Sunscreen | Official Stockists | SPF25 | 100ml


Ingredient INCI Purpose
Unrefined Shea Butter* Butyrospermum Parkii butter   skin conditioning, viscosity controlling
Coconoil™Virgin Coconut Oil* Cocos Nucifera oil   perfuming, skin conditioning
Zinc Oxide 99.9% Pharmaceutical Grade Highest Purity Available ZINC OXIDE   skin protecting, UV absorber
100% Pure Unrefined Natural Beeswax Cera Alba emollient, emulsifying, perfuming

How to Use

Apply generously. Works immediately. Re-apply regularly at least every 2 – 3 hours or after exposure to water or after sweating. 

Zinc Clumping Effect. You may also see your cream turn from a smooth surface to a rather mottled looking surface if you don’t use it up quickly. This is a natural occurrence and is when zinc oxide crystals attract one-another because of their polarity, and hang out together in a ‘clumping’ effect. If this occurs, simply rub the cream into your skin really well when you apply it.

Shade Sunscreen FAQs

These FAQs are originally published the Founder and Manufacturer of Shade on their own website for stockists and customers to use.

Who is ShadeTM suitable for?

Suitable for all skin types, of all ages. We get feedback from people with sensitive skin who normally react badly to chemical sun creams that they can use Shade™ without any reaction and it soothes their skin. People with oily skin have found it to be fine for them also – zinc oxide is naturally astringent and so will help to dry out any excess oils. People who like to use the Shade™ daily to prevent sun and wind damage in winter for example have found it useful to apply a little moisturiser and allow time for it to absorb before applying Shade™ to counteract the drying effect of zinc oxide.

How should I apply it?

If it’s cold and quite firm, rub it vigorously with warm fingertips to make it softer, or scoop some out of the tin and warm it between your hands, then apply generously at least 15min before exposure to the sun, and then reapply regularly, particularly after exposure to water or after sweating.

What constitutes ‘Apply Generously’?

‘Applying generously’ means you need approximately a teaspoon for an adult face, and a shotglass full for an adult body. Be aware that putting an inadaquate amount of sunscreen on effectively square-roots the SPF! So an SPF50 is rendered an SPF7, SPF25 is rendered an SPF5!!

How does SPF actually work?

SPF25 means that the protection is 96% – that also means that 4% of rays are still reaching the skin. The ’25’ means that you are approximately protected for 25 times the length of time it would normally take you to burn, under the same environmental conditions, without any protection whatsoever.

Unlike many chemical sunscreens, Shade™ does not contain burn inhibitors which switch off the burning sensation. If you feel you are beginning burn, it’s your body’s warning to you that you have been exposed for too long, and the sensible approach is to cover up by wearing clothing or move out of the sun altogether. Applying more sunscreen only ensures you are still covered for the original 25x timeframe – it does not extend the amount of time you can stay in the sun – those 4% of rays are still doing their damage. It’s important that you listen to your body and its signals – the danger of sunscreens that contain burn inhibitors is that the damage is still being done, but you just can’t feel it – a bit like taking painkillers that mask the pain – ignoring the body’s messages that there is a problem does not resolve the problem.

Does ShadeTM protect against UVA as well as UVB?

Shade™ offers broad spectrum protection, the SPF25 covers the UVB and the UVA emblem on the bottom label refers to the UVA protection.

The UVA Star rating system can no longer be used by sunscreen manufacturers such as ourselves other than the higher priced ones Boots itself sells and Boots own brands, as it is trademarked by Boots the Chemists, so we have been unable to use this test specifically to give it stars based on this testing system.

However the UVAPF Mean in the SO24443:2012 test conducted on Shade All-Natural Sunscreen (Unscented) came in at 24.77, giving it a PA++++ UVA grading, and if we were to be able to use the star system it would come out at 4/5 stars.

Does ShadeTM leave a white cast on the skin?

Shade™ can leave a white cast on the skin, this is the mineral non-nano zinc oxide sitting on the skin rather than being absorbed into the skin, and it’s the active ingredient that protects you from the UVA & UVB rays. When you see a white cast on your skin don’t dismay, be pleased! You can see that not only are you physically helping to protect yourself for the dangerous rays, you can rest assured we are only using non-nano particles of zinc oxide, which is why they sit on the skin as a physical barrier and don’t absorb into the skin and the bloodstream – the very safest form of active ingredient for sunscreens. When it comes to doing something recognised as dangerous, such as exposing yourself to strong sun, we believe it’s important to put safety above vanity…

Why do you only make an SPF25?

We only make an SPF25 because the recommended ideal SPF is between 15 and 30. As SPF25 protects you from 96% of the sun’s harmful UVB rays which cause burning, we believe that users will not be as complacent as they would be about using a high SPF, and if you need it to be a really super sunblock lay it on thick. Also, very high SPF is only achievable with chemical active ingredients, something we’re trying to avoid.

We are inclined to agree with the Environmental Working Group about the pitfalls of high SPF products. You can read them here.

How can I trust that it’s a really effective sunscreen?

Test results confirm that not only is ShadeTM an effective broad spectrum sunscreen which helps protect against UVA radiation which can penetrate deep into the skin and cause ageing, it is also an effective SPF25, which blocks up to 96% of the UVB rays which cause burning. We believe it’s better to use an SPF in the range of 15 – 30, because your burning mechanism is your early warning system which is really best not switched off! SPF25 covers 96%, SPF50 covers only 2% more at 98% and SPF100 covers only 99%…by offering only SPF25, we hope people will use ShadeTM responsibly, and not be complacent about the dangers of sun exposure. Higher SPFs we believe can lead us into a false sense of security. Please read our blog post ‘A Word of Warning about Natural Sunscreens’, and this Excellent Article, ‘Can Sunscreen Ingredients Increase Your Risk of Cancer?’ which highlights all the issues with using sunscreen to prevent skin cancer.

A Sun Protection Factor (SPF) of 25 does not mean it is half the strength of an SPF 50 – it means you can remain exposed to sun with it adequately applied for up to 25 times the length of time it would normally take you to burn in the same environmental conditions you would if you did not apply any sunscreen protection.

When many of the chemical ingredients found in mainstream high-street sunscreens have been found to be carcinogenic in their own right, it makes sense to choose a sunscreen which only uses the most basic, nourishing skin-protecting natural ingredients. This eliminates the risk of adverse reactions, chemical absorption through the skin into the bloodstream, and the highly undesirable ‘switching off’ of your early warning signals. Of all the radiation dispersing and adsorbing ingredients available to sunscreen manufacturers, we have opted for the most naturally-occurring one which happens to be the only one which proves offer the broadest protection available – the mineral Zinc Oxide.

The non-nano zinc oxide we have chosen for Shade™ is able to protect against both UVA and UVB ultraviolet light and is a physical UV blocker being capable of scattering solar radiation and is excellent for those who are sensitive to the sun.

What tests has it undergone?

Stability testing, microbiology testing, broad spectrum sunscreen testing of effectiveness against UVA & UVB rays, and SPF validation tests. All tests conducted to EU standards by Alba Science of Edinburgh.

  • ISO24443 In vitro Broad Spectrum Protection.
  • ISO 24444 In vivo with 13 live subjects. A Cosmetic Study to Determine the In-Vivo Sun Protection Factor of a Sunscreen Formulation.
  • Cosmetic Product Safety Data Analysis, conducted by Luciano Molinaro BSc Forensic Science & Investigative Analysis (Hons) (Kingston University), Forensic Chemistry and Trace Analysis, Analytical Methods in Forensic Science (Kingston University).
  • Accelerated Stability Test

ShadeTM is listed on the Cosmetic Products Notification Portal (CPNP), as per EU requirements.

Is Shade tested on animals?

No way! Absolutely not! Only human volunteers have taken part in Shade™ testing, unless you consider myself and my family to be guinea pigs…! As an anti-vivisectionist, animal lover and a vegan, I would never allow it, and besides it’s illegal to test cosmetics on animals in the UK. We’re proud to display the ‘not tested on animals’ icon on our labels. So, if I’m a vegan, why do I allow beeswax in my formula? The answer is that I only became vegan three years ago, a few years after Shade™ was originally formulated. Since then I have been working on the development of a vegan formula, but beeswax is a hard wax to mimic with very few ingredients. We are getting closer though, so please watch this space.

So what’s so bad about commercial, chemical-based, sunscreens?

Where do we start? How about digging around in the back of your bathroom cabinet, and pulling out last year’s 1/3 full tube with the crusty, gunky lid that won’t close anymore, and taking a look at the ingredients?

The first question you need to ask yourself is …how do you even pronounce that? Exactly. These manmade chemicals are not something we as humans have evolved with, like ‘nut’  or ‘oil’. They are incredibly new to us on the evolutionary scale, and if you take the time to type some of those ingredients into your search bar on your browser and add ‘health risks’ then you will discover for yourself why many people are beginning to question why they’re relying on this stuff to try and prevent skin cancer.

Also, many chemical sunscreens have have ingredients which switch off the burning mechanism. That’s all well and good, but we burn for a reason – it’s our skin’s early warning system telling us we’ve had too much time in the sun and we need to do something about it. It’s easy to avoid burning if you reapply your sunscreen regularly, and at the height of the sun’s strength, wear suitable clothing to cover up.

And all that’s without mentioning the plastic packaging, which is choking our beautiful oceans and killing our marine life…

What is Shade’s shelf life?

Once opened use within 12 months, otherwise it has a 3-year shelf life.

Why is it packed in a tin and not a bottle or a tube like other sunscreens?

Firstly, it’s not plastic, and we hate plastic. So much plastic waste is found discarded on our shorelines it’s shameful. Secondly, it can be reused for anything you want it to be reused for, thirdly, you can use up every last bit of its contents because you can easily get at it – even if it’s not sunny, if the expiration date is looming, and there’s no sun in sight, just use up the cream for its wonderful moisturising properties. It’s great if you have itchy skin or patches, insect bites or stings etc. and even as a fantastic lip salve in winter, it’s also an excellent aftersun. Lastly, if you can’t find any further use for the tin you can recycle it…and don’t worry, unless you let it get to over 64 degrees, it won’t melt, it’ll just soften, so it won’t leak from the tin!


Meet the Brand Founder

Founded by Tanya Wedin

“In June 2014, frustrated with the lack of simple, all-natural suncreams on the market, I decided to do some research and came up with a really basic but what I believed would be really effective cream my daughter could use at school, given the requirements for her to have sun cream on at school on sunny days and outings. When I realised how messy and costly it was to make your own when you’re sourcing premium quality natural ingredients, I wondered if it would be a formula other parents would like me to make for them too, if they also wanted to avoid the dangerous chemicals and irritants in mainstream suncream for themselves and their children.

I quickly came up with the name ‘Shade’ and  offered it to other parents to try, who loved it, and were happy to buy it! A new product was born, and two years later ShadeTM has sold amazingly well on my shop, through eBay and Amazon, won the Janey Loves Best Natural Sunscreen Platinum award both in 2015 and 2016 and has been fully tested  for stability, microbiology, heavy metals, broad spectrum capability and SPF factor to European standards, and I am happy to say is helping many  other parents and their children avoid unnecessary  chemicals and bad skin reactions.

Tanya Wedin Founder of Shade Natural SunscreenThe principles I endeavour to live and work by are:

1. Be honourable in everything I do. To cause no harm, loss or injury to anyone knowingly!

2. Seek to enrich my life through enriching the lives of others. The products I put my energy into make a difference to my customers’ lives, whether they help them to breathe again, live longer or regain confidence, or in the case of ShadeTM enjoy the sun without fear of UV rays or undesirable toxins!

3. The products I source or make must be 100% natural, safe and effective.

I like to support small, family businesses, just like my own.

When you contact me, it will be me who responds to you. You can rest assured you will be supporting a small enterprise which has high principles, treats all its customers as if they are family, and treats all its suppliers as if they were family too! No big corporations with faceless customer service people who are just doing their jobs here!

I very much hope you’ll be happy with my service, my products and you’ll tell your friends about Shade.

Here’s to a happy, healthy life!”


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